NEW TENDENCY is a Berlin-based design studio that applies Modernist design principles onto contemporary objects of the everyday. In Bauhaus tradition, NEW TENDENCY creates products characterized by conceptual design, clean aesthetics, and functional form, handcrafted in Germany. The collection of furniture and accessories develops under the creative direction of Manuel Goller and consists of original products as well as collaborations with selected designers and architects.
Products from NEW TENDENCY are sold by selected shops and partners in major cities such as Berlin, Munich, Zurich, London, Seoul and New York.
Selected Press
Zoe Leung, Hypebeast
Rimowa's Traveling “As Seen By” Installation arrives in Berlin
Casa BRUTUS, Tokyo
これまで〈M/M(PARIS)〉〈JW ANDERSON〉〈DIS〉〈ZEITGUISED〉などさまざまなアーティストとコラボしてきた〈TOSHIKI〉。今回新たなコラボレートを通じて、互いのクリエイティビティが影響し合う関係性や、その背景を表現する。ベルリンの空気感を感じられる展示だ。
Mona Bergers, Architectural Digest
Es ist eine deutsch-französische Liebeserklärung an Europa – mit der es sich besonders schön leben lässt!
Jack Stanley, Hypebeast
A poetic visual metaphor for the unity of the largest peace project in the history of the world
Stephanie Wade, Ignant, Berlin
New Tendency is not just a name but a guiding principle for us to keep on challenging the status quo
Florian Siebeck, Frankfurter Allgemeine Quarterly, Frankfurt
Bauhaus verpflichtet
Jessica Hannan, Sleek, Berlin
Berlin’s Bauhaus Boys
Wallpaper*, London
On the beam: the making of New Tendency’s bar stool
Yoko Choy, Wallpaper*, London
A contemporary face of Bauhaus can now be seen in Mitte, Berlin’s most creative and fashionable district
Adriano Batista, Fucking Young, Barcelona
Études Studio and NEW TENDENCY both rely on collaboration and conversation between artists and designers to enhance their work
Alice Rawsthorn, The New York Times, New York
Deconstructing a Prestigious Name