NEW TENDENCY is a Berlin-based design studio that applies Modernist design principles onto contemporary objects of the everyday. In Bauhaus tradition, NEW TENDENCY creates products characterized by conceptual design, clean aesthetics and functional form, handcrafted in Germany. The collection of furniture and accessories develops under the creative direction of Manuel Goller and consists of original products as well as collaborations with selected designers and architects.
Products from NEW TENDENCY are sold by selected shops and partners in major cities such as Berlin, Munich, Zurich, London, Seoul and New York.
New Tendency is not just a name but a guiding principle for us to keep on challenging the status quo
We’ve always loved the alleged “ease” of fashion, the playfulness, and the imagery. None of these things are found very often in the furniture world. With NEW TENDENCY, we are trying to change this, and the collaboration with ALYX is a perfect start. We felt very connected with their products and brand: the graphics, the resilience, the technical materials, the love for details, and poetry.
A contemporary face of Bauhaus can now be seen in Mitte, Berlin’s most creative and fashionable district
Études Studio and NEW TENDENCY both rely on collaboration and conversation between artists and designers to enhance their work